Sony Organizes "Team Action Cam" To Promote Its Action Cams
Sony has reaffirmed their commitment to the action sports market with the launch of “Team Action Cam” – a range of action sports athletes across snowboard, ski, mountain bike, motocross and rallycross that represent Sony’s versatile Action Cam line.
The team is headlined by motocross legend Ricky Carmichael, snowboarding legend Terje Haakonsen and US Ski Olympian Gus Kenworthy. This new group of ambassadors joins a range of existing Sony athletes including the highly influential big mountain snowboarder Jeremy Jones.
Sony HDR-AS100V
“I’m so thrilled to be a founding member of Team Action Cam,” said Ricky Carmichael. “It made sense for us to come together – similar to how I’ve approached my career, Sony understands how to innovate and experiment with exciting new concepts, while making sure their products stand up to the reputation they’ve built. The content I can create and stories I can tell with their Action Cam line are endless.”
“Sony is partnering with the top industry athletes to share stories in a way that is only possible through the lens of our Action Cam line,” said Patrick Huang, director of the camcorder business at Sony Electronics. “We’ve applied many of the same Sony imaging technologies that produce award-winning cameras year after year – including advanced image stabilization, high frame rate shooting, unmatched picture quality and more – and created a POV camera experience unlike anything else in market today.”
A full roster of “Team Action Cam” is below:
Snowboard
- Terje Haakonsen
- Jeremy Jones
- Hans Mindnich
- Nils Mindnich
- Keegan Valaika
- Forest Bailey
The formation of “Team Action Cam” aligns with the company’s aggressive marketing plans for 2014-2015 in the action sports industry, including resort partnerships, special event sponsorships, large-scale video production and the launch of the interactive microsite www.actioncambysony.com.
Ski
- Gus Kenworthy
- Sage Calabria-Alosa
- Ian McIntosh
- Dash Longe
- Angel Collinson
- Tim Durtschi
MX/SX
- Ricky Carmichael
- Ryan Dungey
Rallycross
- Geoff Sykes
- Nick Roberts
Mountain Bike
- Brett Rheeder
- Matt Hunter
- Cam McCaul
- Stevie Smith
- Casey Brown
- Thomas Vanderham
Sony’s flagship Action Cam, the newly released HDR-AS100V model, includes the following key features:
- Best in class image stabilization and low-light shooting capabilities for smooth HD video output on the trail or the slopes, at all times of day
- Automatically adjusts image stabilization and exposure based on shooting environment, ensuring high quality video output in all types of conditions
- Unique Live View Remote accessory that utilizes Wi-Fi to provide live image preview on LCD, improving overall framing and recording experience
- One remote can control up to 5 cameras simultaneously, making it easy to coordinate and execute multi-camera shoots
- Water-resistant camera body – survives water, mud and dirt without special housing
- Pro-quality HD video capture utilizing XAVC-S codec (50mbps)
- Higher data stream means more finely detailed video that captures all the action in a higher quality than ever before
- Workflow-friendly for pro videographers
- GPS on camera and GPS overlay in post shooting – tracks speed, distance traveled and more
- Camera is available now for $300, also offered in kit with Live View Remote for $400
Print this article
Related articles
- Sep 12, 2014
Sony Adds PXW-X200 To Its XDCAM Professional Camcorder Range
Sony’s new addition to its XDCAM range of solid state memory camcorders, the PXW-X200, incorporates an improved 1/2 inch-type Exmor 3CMOS sensor, a new 17x zoom lens and XAVC Intra/Long GOP recording with 4:2:2 10-bit sampling. In addition to XAVC Intra/Long GOP, the PXW-X200 also records in MPEG HD422 (50Mbps), MPEG HD420 (35/25 Mbps), MPEG IMX (50 Mbps) and DV (25 Mbps) formats... - Sep 3, 2014
Sony Announced Its Smallest Action Camera HDR-AZ1
Sony Electronics has today announced its smallest and most capable POV camera to date, the Action Cam Mini, model HDR-AZ1. To complement the new Action Cam Mini, there is also a new compact Live-View Remote that will be offered in a kit with the camera (kit model HDR-AZ1VR)... - Aug 29, 2014
Sony PXW-X500 Professional Camcorder Features Multi-Format Recording In XAVC, MPEG-4 SSTP, ProRes & DNXHD
Sony’s new PXW-X500 solid-state memory shoulder-mount professional camcorder offers superior picture quality with three-chip 2/3-inch type new CCD image sensors. Multi-format Recording: The PXW-X500 supports traditional and new recording formats, including SD formats such as MPEG IMX and DVCAM, HD formats such as MPEG-4 SStP and MPEG HD422, plus XAVC Intra 4:2:2 1080 59.94/60i and XAVC Long 4:2:2 1080 59.94/60p... - Jul 31, 2014
Sony Introduces New AS20 Action Cam
Building on its growing line of Action Cam POV (point of view) cameras, Sony today has introduced the new AS20 model to the US market. Featured on the new AS20 model, Sony’s unique SteadyShot electronic image stabilization works seamlessly to control camera shake and vibration, ensuring that all footage from the bike trail or ski slopes is smooth, crisp and free of the bumps or jolts that often experienced during POV video shooting... - Jan 6, 2014
Sony Adds 7 New Models Into 2014 Handycam Lineup
Sony Electronics is expanding its Handycam line of camcorders with seven new models that make it even easier to capture and preserve irreplaceable memories in sharp full HD video with detailed still images. “The new CX900 camcorder carries on our legacy of balancing compact size and high-performance imaging, and the entire family of Handycam products capture uncompromised Full HD video and detailed stills that other camcorders, cameras, and smartphones just can’t match.”..
