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Jun 25, 2014

Polaroid To Showcase Cube Action Camera at CE Week

Polaroid will showcase its latest lifestyle action video camera, the Polaroid Cube and a full line of mounts and accessories at CE Week, June 25-26 in New York City. With an innovative 35mm square body around which the signature Polaroid Color Spectrum is emblazoned like a racing stripe, the Polaroid Cube is instantly recognizable as being unlike any other product in its category. With a host of performance-friendly features including high-definition resolution, a water-resistant housing, ultra wide angle lenses and simple, one-button operation, it’s clear that the uniqueness of the Polaroid Cube camera is more than just skin deep.

Polaroid Cube

Polaroid Cube

“The Polaroid Cube represents a fresh, unique approach to the action camera category, and is emblematic of everything the Polaroid brand represents,” said Scott W. Hardy, President and CEO of Polaroid. “Polaroid is known around the world for helping people capture and share life’s most memorable moments instantly and easily, the Polaroid Cube was designed to allow virtually anyone to do exactly that. Whether it’s mounted to the handlebars of your child’s bicycle to capture their expression during that first ride without training wheels or to the nose of your surfboard while you brave Oahu’s North Shore, the Polaroid Cube does it all.”

The newest Polaroid lifestyle action camera captures video in high-definition 1920 x1080 or 1280 x720, and still images at 3.0MP, it also features a wide angle lens that provides 124° of coverage so consumers don’t miss any part of the fun. The high capacity battery records up to 90 minutes to ensure users can easily capture all of their action-packed adventures. Additionally, the camera is water resistant, features a microphone and LED light, offers 2MB in internal memory and supports up to 32GB with micro SD card.

CE Week also marks the debut of a complete line of accessories and mounts designed specifically for the Polaroid Cube. Much like the camera itself, this range of accessories was designed as much for fun as they were for function, ensuring that users can capture life’s action wherever and whenever it happens. Accessories in the line include:

Wearable Pendant

  • Makes carrying the camera fun and fashionable
  • Can be worn around the neck or clipped on a belt loop, backpack, keychain and more
  • Includes silicone case, 90cm lanyard and metal hook

Helmet Mount

  • Mounts easily to virtually any helmet with 3M stickers
  • Bottom is slightly curved to attach to any helmet
  • Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

A Monkey Shaped Mount

  • This novelty item makes mounting the camera fun and easy to use
  • Magnet built into the bottom of the camera easily attaches to the magnet at the top of a monkey shaped stand

Waterproof Case

  • Waterproof up to 10m and shockproof
  • Waterproof case connects to all mounts

Suction Cup Mount

  • Suction cup mount can be used with the universal camera clip
  • Easily mounts to a flat, smooth surface with the strong suction cup

Bike Mount

  • Mounts easily and securely to bike handlebars with a clip on attachment
  • Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Tripod Mount

  • Universal metal insert fits all standard tripods
  • Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Strap Mount

  • Insert 1” strap to securely fasten the camera onto virtually anything
  • Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Pricing And Avalability

Offered by C&A Licensing, an authorized Polaroid licensee, the Polaroid Cube action video camera and accessories are perfect to take on-the-go, mount and document life’s greatest, action-filled adventures. The Polaroid Cube and accessories will be available in the fall of 2014 and will have an MSRP of $99.99 and accessories will range from $9.99 to $39.99.

All products will be on display at booth #114 during CE Week, June 25-26 in New York City.

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