Canon Presents New Ad Campaign Supporting Both VIXIA Flash Memory Camcorders
Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of a new, integrated advertising campaign for its camcorder product line up. A two-pronged effort with creative supporting Canon's new VIXIA line of HD camcorders, as well as its revolutionary line of Flash Memory camcorders, will reach consumers through a variety of print and interactive executions. A dramatic new platform for VIXIA was developed, "Be HD," which will communicate how Genuine Canon Optics and Canon's proprietary video technologies help consumers to experience the full potential of HD video. The Flash Memory creative utilizes a bold, attention-getting print execution and highly interactive online executions to deliver Canon's core message of “What video should be, finally is.
”
Canon VIXIA HF10
Both efforts feature the flagship of Canon's new VIXIA HD and Flash Memory lines, the VIXIA HF10 Dual Flash Memory camcorder. Touting its sleek design and loaded feature set, the campaigns will redefine consumers' experience with camcorder technology.
A two-pronged effort with creative supporting Canon's new VIXIA line of HD camcorders, as well as its revolutionary line of Flash Memory camcorders, will reach consumers through a variety of print and interactive executions.
“Our new VIXIA and Flash Memory advertising captures the essence of what Canon video stands for - superior image quality, design and convenience,
” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We're excited to share the next evolution of video technology with consumers and to continue providing the overall best video experience.
”
“This new campaign places a strong stamp for the Canon Video brand in the marketplace,
” said Doug Fidoten, President, Dentsu America. “We're using fresh, innovative executions that connect with today's consumer by delivering the full product experience, and generating conversation about the Canon VIXIA HD and Flash Memory brands.
”
Media
A fully integrated campaign will launch with full-page newspaper advertisements scheduled to run in national and regional newspapers including USA Today, New York Times, Los Angeles Times, Chicago Sun-Times and San Francisco Chronicle. Additionally, multi-page magazine insertions will run in a variety of leading consumer publications, such as Entertainment Weekly, Sports Illustrated, Forbes and Rolling Stone.
Along with standard flash banners, the online campaign will be supported through a variety of interactive rich media units, featuring a full video experience. An extensive online media buy is highlighted by a varied array of consumer and trade Web sites, including Amazon.com, NYTimes.com, WIRED.com, Camcorderinfo.com, Google and CNET.
† IFI Patent Intelligence Press Release, January 2008
Print this article
- (Jan 9, 2012) 2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities. Canon today announced a new line of six VIXIA High Definition flash memory camcorders - three compact VIXIA HF M-series models and three entry-level VIXIA HF R-series models - for 2012. Encouraging users to shoot and share, the Canon VIXIA HF M52*, VIXIA HF M50*, VIXIA HF R32* and VIXIA HF R30* models have the ability to upload videos directly to social media sites such as YouTube and Facebook over a Wi-Fi network, or to mobile devices such as an iPhone or iPadi utilizing a free Movie Uploader app...
- (May 6, 2008) Canon Showcases Digital Imaging Solutions New York Incentive Rewards And Recognition Show. In today's business world, employers are looking for new and innovative ways to reward and provide incentives for their employees. These camcorders also offer a newly designed Genuine Canon 12x HD Video Lens, a robust Canon 3.3 Megapixel Full HD CMOS Image Sensor, and Full HD Lens-to-Screen (1920 x 1080 Full HD resolution to capture, record and output).The VIXIA HF10 Dual Flash Memory and HF100 Flash Memory camcorders offer a new feature called 30p Progressive Mode...
- (Apr 10, 2008) Canon's New XL H1S And XL H1A HD Camcorders Provide Advanced Features For Enhanced Operation. Building on the success of its acclaimed XL H1 High Definition (HD) camcorder, Canon U. Both the new XL H1S and XL H1A deliver superior HD image quality with their Genuine Canon XL interchangeable lens system, three 1/3 inch, 1.67 Megapixel CCD Image Sensors, and Canon's proprietary DIGIC DVII HD Image Processor...
- (Jan 7, 2008) Canon Introduces The VIXIA Family Of High-definition Camcorders. Canon U.S.A., Inc. proudly announces the VIXIA family – a new lineup of consumer High-Definition camcorders embracing Canon optical and imaging technologies for superior image quality and flexibility – at the 2008 International Consumer Electronics Show in Las Vegas (Booth #12606). The new HD camcorder family – the Canon VIXIA HF10 Dual Flash Memory camcorder, VIXIA HF100 Flash Memory camcorder and VIXIA HV30 HD camcorder – reflects Canon's commitment to High-Definition imaging excellence...
- (Jan 7, 2008) Canon Launches New Lineup Of Standard Definition Camcorders. A lineup of nine feature-rich camcorders with breakthrough technology to benefit the consumer – Dual Flash Memory and Advanced Zoom – as well as advances in image quality, ergonomics and battery usage, is being introduced by Canon U. The new Canon camcorder lineup includes: the FS11 Dual Flash Memory camcorder, FS10 Dual Flash Memory camcorder, FS100 Flash Memory camcorder, ZR950 MiniDV camcorder, ZR930 MiniDV camcorder, ZR900 MiniDV camcorder, DC330* DVD camcorder, DC320* DVD camcorder and the DC310* DVD camcorder...
